About Us
Jake’s On Main is a total immersion into the world of optimism that Life is Good provides. Experience our unique brand, mission, and values at our shop in St. Charles, one of the most beautiful, bustling, historical neighborhoods in the country.
While you’re there, experience our broad assortment of Life is Good gear. Whether you’re shopping for yourself or for friends and family, you’re sure to find thoughtful, optimism-infused styles.
You can also learn all about the 27-year history of the store, and about how the Life is Good brand is the driving force behind everything that we do.
How Did we get here?
27 years ago, Amy Senter joined the team at a new store on historic Main Street in St. Charles, Missouri. That store was Jake’s on Main. After after several years of helping drive the growth of that business, Amy had the opportunity to become its owner. She took that opportunity and has never looked back! It’s been Amy’s focus to make Jake’s on Main a shoppe that brings joy to its customers and a cornerstone of the Main Street community. Hear Amy’s story in her own words in the video below:
our team
Our support team embodies the Life is Good spirit of optimism and customer service and is excited to help you find apparel and accessories that will delight you as a customer of Jake’s on Main!
Diana
loves GOLF, spoiling grandkids & spending time with KIDS & husband
Ellie
Loves Music & Traveling
Gabby
loves listening to music
Jadyn
Loves to Hunt & Fish
Lilly
Loves to play volleyball
Lola
Loves traveling & going to all NATIONALparks
Madison
Lives to Play Softball
Molly
Loves Swimming & Traveling
Patty
Loves Music & spending time with HER FAMily & dog
Payton
loves BEING active & playing SPORTS
Reagan
has A DOG named ROCKET like our brand mascot
Tia
Loves SPENDING time with HERfriends
Tricia
LOVES listening and PLAYING music
Ethan
loves history and reading books
Amy
loves people
What our Customers say
about us
Jake’s primary measure of success is the experience of our customers. See some of the feedback we’ve received from our customers below:
My wife & I love this place! The owner, Amy, was very helpful & her store is stocked with some great Life Is Good products. I am very impressed with the quality & feel of the shirts we purchased.
Professional, friendly, well stocked & well designed store with amazing choices not only for yourself but for gifts to friends & family!
Love Jake’s on Main & the owner, Amy! A very fun and welcoming environment in the heart of historic St Charles. If a certain item is out of stock or not carried in the store, no worries, Amy will gladly order it for you to have!
Company Partners
While our primary supplier is Life is Good, Jake’s on Main works with many other vendors to round out our extensive product line. Come to the store or check back here soon-we are currently loading our online product catalog!